Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. 723 kr. Köp här ». Artikelnr: 5416401878023483 Kategorier:

Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand

Strategic Brand Management. Building, Measuring, and Managing Brand Equity. Upper Saddle River 1998. Stor 8vo. Orig. papirbd.

Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Title / Author Type Language Date / Edition Publication; 1. Strategic brand management : Building, measuring, and managing brand equity: 1. Find many great new & used options and get the best deals for Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Kevin Lane Keller (2007, Hardcover, Revised edition) at the best online prices at eBay! Free shipping for many products!

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Leading the global brand, marketing, communications and public affairs team, my focus is to enable Work in these sectors has let me grow my strategic business acumen and change leadership skills Building a shipping brand a cutting edge multinational system for measuring, evaluating and managing brand equity.

Create profitable brand strategies by building , measuring, and managing brand equity. Strategic Brand Strategic Brand Management: Building, Measuring, and Managing Brand Equity eBook, 5th Edition.

Kevin Lane Keller, Strategic Brand Management, 4th edition, Prentice-Hall, 2013. (2) How can brand equity be measured?; and (3) How do you capitalize on marketing topics from the perspective of building, measuring, and managing&nb

Strategic brand management : building, measuring, and managing brand equity. Kevin Lane Keller. Year of publication: 2003 ; 2. ed., internat. ed.

1-22. Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. Upper. Saddle Keywords Brand equity, Retailing, Brand management, Human support function, is not in keeping with the current view of strategy and branding. are specifically important in building retail brand equity (Burt and Carralero-Encinas,. 2000 “Measuring and managing employer brand image in the service.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on Click Download or Read Online Button to get Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition ebook.

Brand&nb Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
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Traditionally, companies have analyzed brand positioning and business To assess performance, they have used a different set of strategic tools that map or measure brands on Using the tool, managers can determine a desired market

Framsida. Kevin Lane Keller. Prentice Hall, 2003 - 788 sidor.